To mark World Oral Health Day 2026, Pepsodent intensified its commitment to promoting oral hygiene by rolling out a nationwide school activation campaign aimed at educating children on proper dental care practices.
The initiative reached 51 schools across 17 states, reinforcing the brand’s ongoing advocacy for healthier smiles among young Nigerians. Through engaging and interactive sessions, pupils were taught the importance of maintaining good oral hygiene and adopting daily brushing habits.
The campaign was executed simultaneously in several major cities, including Port Harcourt, Abeokuta, Sagamu, Ibadan, Ondo Town, Awka, Enugu, Abuja, Lagos, Yenagoa, Keffi, Calabar, Uyo, and Benin City. These activations provided a hands-on platform for students to learn about dental health in a fun and memorable way.
By taking this campaign directly into schools, Pepsodent continues to play a vital role in shaping positive oral care behaviors early in life, helping to build a healthier future generation.